Next month, give your thumbs a rest. Alamo Drafthouse Cinema opens its Ashburn movie theater and restaurant May 3 at One Loudoun, and while everyone’s welcome, texting and phone calls are not.
The strict theater’s founder explains the ban on device usage as way to put more emphasis on the movie.
“Texting and talking cannot be allowed in movie theaters,” said Tim League, founder and CEO of Alamo Drafthouse, in a response to an article suggesting text-friendly shows. “Our spaces are sacred spaces for movie fans.”
Workers were busy installing signs on the building this week. The sign for the front of the building was expected to be installed Friday morning.
The Ashburn site marks the Alamo Drafthouse’s first step in the Washington, DC, region (although, some inside the Beltway scoff at the notion of Ashburn being part of the DC region). A franchise previously opened in Winchester.
Once called the “Best Theater Ever” by TIME Magazine, Alamo Drafthouse show a range of movies from Hollywood classics to interactive sing-alongs to lost or little seen gems.
Do you hate trying to find your seat once you enter the theater? That’s not an issue at Alamo, where all seating is reserved. Seats are chosen when the tickets are purchased, either online or at the box office.
The drafthouse encourages customers to arrive early for an ad-free pre-show that complements the featured film or event.
Wondering how it all works? Check out the accompanying video that explains it.
And when it comes to the phones, it’s zero tolerance.
“We pride ourselves on bringing back what’s fun about going to the movies,” said Anthony Coco, president of Alamo Drafthouse One Loudoun. “Our concept was created by movie lovers, for movie lovers.”
Need a job? Alamo Drafthouse One Loudoun is in the process of hiring more than 150 server, bartender, and kitchen staff positions. Download an application at http://drafthouse.com/careers.