94 Percent Independent Living Occupancy Sets Industry Standard
BALTIMORE, MARYLAND – February 25 – In 2012, Erickson Living, developer and manager of Ashby Ponds in Ashburn, achieved record apartment-home sales, securing 1,830 settlements. This sales milestone is a nearly 16 percent increase in total annual sales from the previous year. With robust sales, Erickson Living’s occupancy continues to exceed industry standards and positions the company for long-term success.
“Our exemplary sales outcomes are directly attributed to our result-driven culture, as well as the commitment, passion and contributions of those who work and live in our communities,” noted Tom Neubauer, Executive Vice President, Marketing and Sales. “More than ever, Erickson Living’s product is attractive to seniors looking for an extraordinary lifestyle geared toward good health, quality service and financial security.”
Key factors contributing to the company’s 2012 sales success include: expanded and enhanced web-based and social media applications, outreach and engagement; mobile application integration; sales acceleration strategies and TouchPoint Marketing; enhanced staff training, education and professional development; expansion of consumer research panels and the company’s reality and moving services program; continued focus on the adult child; tailored community and full continuum of care messaging; and, much, much more.
Erickson Living’s sales success and strategic growth has also been possible because of its unwavering commitment to creating an exceptional resident experience, attractive integrated health and wellness system (with industry leading healthcare outcomes), new products and designs – opened two new independent residential buildings in 2012 (which prior to opening were sold out), strong operational platform and business knowledge, as well as capital to grow and partner (no debt and bullish on expansion opportunities).
In 2013, Erickson Living is projecting another robust period of sales. This year, the company is planning to open new continuing care neighborhoods at Highland Springs and Eagle's Trace. Additionally, new continuing care neighborhoods are under design or development at Tallgrass Creek, Ashby Ponds and Wind Crest. As a whole, these projects will add over 500 apartment-homes to Erickson Living’s portfolio. Adding to this number will be regular campus sales, along with new projects – the company is presently exploring many new growth opportunities.
About Erickson Living: Erickson Living is a nation-leading developer and manager of Continuing Care Retirement Communities, based in Baltimore, Maryland. Further information regarding Erickson Living is available at: www.ericksonliving.com.
About Ashby Ponds: Ashby Ponds, one of 16 retirement communities managed by Erickson Living, is situated on a scenic 132-acre campus in Ashburn, Virginia (approximately 30 miles west of Washington, D.C.). The community is home to over 700 residents and is filled with fascinating people and fantastic opportunities. With over 100 resident-run and resident-driven clubs and groups, an indoor pool, a fitness club, transportation services, 24-hour security, and flexible dining options, life at Ashby Ponds offers a true sense of community and is an exciting alternative to the typical retirement community. More information about Ashby Ponds can be found at: www.ericksonliving.com.