Best Practices for Email Marketing: The Power of Relationships

Best Practices for Email Marketing: ThePower of Relationships

Easy, inexpensive, highly effective—and, especially when integrated with social media, powerful at relationship-building! In fact, email marketing is one of the best tech tools available for positively impacting your business. Get tips and techniques to:

• Build Your List: create a permission-based list and expand your subscribers, fans and friends
• Get Them & Keep Them: increase your email open rates and so engage your readers that they Like, Fan, Follow or Friend you—and keep coming back for more
• Inspire Sharing: write headlines and content which spur your fans to tell their friends who tell their friends…
• Succeed through Additional Dos, Don’ts & Quick Ways: gain high-quality prospects, customers and clients—PLUS manage your time and measure your results with ease

Presenter:    Gina Watkins, Regional Development Director, DC Metro Region –
                   Constant Contact, Inc.

Thursday, June 30, 2011
6:00 – 8:30 p.m.

The George Washington University Virginia Science & Technology Campus
20101 Academic Way (Exploration Hall, Room 101)
Ashburn, VA 20147

Fee:  $25 if pre-registered; $30 at the door
Those who do not pre-register are not guaranteed seating or handouts.
Registration questions: 703.430.7222

Loudoun SBDC Refund Policy: As a general policy, there are no refunds. If an emergency occurs and you notify Loudoun SBDC prior to the seminar, credit may be given toward a future seminar, good for up to 6 months. If no prior notice is given, no refunds or credits will be issued. If the Loudoun SBDC cancels a seminar, registrants may choose to apply their payment to a future seminar or request a refund.

The Loudoun SBDC is a member of the Virginia SBDC Network, a statewide service network funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Additional Loudoun SBDC funding sources include George Mason University-Mason Enterprise Center, the County of Loudoun, Loudoun County Industrial Development Authority and Town of Leesburg. All SBDC programs and services are offered to the public on a nondiscriminatory basis.